13170 (v.4) Health Promotion, Media and Advocacy 680

Area:

School of Public Health

Credits:

25.0

Contact Hours:

4.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Lecture:

1 x 4 Hours Weekly

Equivalent(s):

300706 (v.3) X1404 Health Promotion Media and Advocacy or any previous version

Syllabus:

Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising - television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the Internet. Pre-testing materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

061307 Health Promotion

Funding Cluster:

06 - Computing, Built Environment, Health

SOLT (Online) Definitions*:

Not Online
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2006	Bentley Campus	Semester 1				Y
2006	Bentley Campus	Semester 2	Y			Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External