12476 (v.2) Advanced Marketing Strategy 565

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	5283 (v.8) Strategic Marketing 563 or any previous version

Syllabus:	Builds on the foundation of Strategic Marketing 563 emphasising the link between market analysis, marketing strategy formulation and implementation. Topics include analytical tools for marketing planning and strategy formulation, identification of alternative marketing strategies, evaluation and selection of strategies, implementation, monitoring and control.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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