10806 (v.2) Analytical Marketing 201

Area:

School of Information Systems

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Lecture:

1 x 2 Hours Weekly

Laboratory:

1 x 1 Hours Weekly

Prerequisite(s):

10993 (v.3) Business Statistics 101 or any previous version

Syllabus:

The topics to be covered will include: data analysis and cross tabulation, forecasting, time series models, regression models and qualitative models. Financial analysis - net present value and effective rate. Decision analysis - multi-criteria analysis and decision trees. Linear programming and formulation of problems only.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Online
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2006	Bentley Campus	Semester 1	Y			Y
2006	Bentley Campus	Semester 2	Y			Y
2006	Metro College Malaysia	Study Period 1	Y
2006	Miri Sarawak Campus	Semester 1	Y
2006	Miri Sarawak Campus	Semester 2	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External