296513 v.9 Master of Commerce (Marketing)
MCom(Curtin)
Course CRICOS Code: 042171M
Registered full-time Duration for International Onshore Students on student visas: 2 Years
Introduction
This course develops expertise in a functional area of marketing through advanced studies in the field with study emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.
Course Entry Requirements/Prerequisites
A recognised Australian tertiary institution, or an equivalent, qualification and a preferred minimum of three years professional experience. Students may enter the program with qualifications in disciplines other than marketing, but should be prepared to undertake additional units at graduate level to provide them with a broad foundation in marketing. On completion of the first half of the program, students who have not maintained a course weighted average of 70 per cent will be awarded the PostgraduateDiploma in Business (Marketing) and may be excluded from further study in this course. Students complete by either coursework and a short research project, or coursework and a major project.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis. Students with a relevant upper second class honours degree or above may request acceptance directly into the second half of the program.
Duration and Availability
The course is two years full-time or equivalent part-time study.
Intermediate Awards I
A student who has successfully completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval of the Head of School/Department. Fees apply. Intermediate awards approved for this course appear below.
Intermediate Awards II
Postgraduate Diploma in Business (Marketing)
Course Organisation
The first half or the course normally follows the pattern of the Postgraduate Diploma in Business (Marketing). The selection of units in the second half of the course varies according to the length of the research project undertaken with students guidedby the Course Coordinator. In all cases, appropriate research preparation units must be undertaken before the research project.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 |
|||||
| SELECT 6 OPTIONS | 150.0 | ||||
| 150.0 | |||||
Majors, Streams or Other Core Components |
|||||
| 10968 | v.5 | Strategic Business Planning 650 | 6.0 | 25.0 | |
| 12199 | v.2 | Business Dissertation (Marketing) 692 | 3.0 | 50.0 | |
| 12477 | v.4 | # | Public Relations (Principles) 500 | 3.0 | 25.0 |
| 5283 | v.8 | Strategic Marketing 563 | 3.0 | 25.0 | |
| 5298 | v.8 | Research Methodology 655 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| 5762 | v.8 | Global Marketing Communications 640 | 3.0 | 25.0 | |
| 250.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12468 | v.3 | Current Marketing Issues 600 | 3.0 | 25.0 | |
| 12469 | v.3 | Sales Management and Negotiations 569 | 3.0 | 25.0 | |
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.3 | International Marketing 615 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 13316 | v.2 | Law (Marketing) 545 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| # | Students who have completed Public Relations 102 may substitute this unit with a unit from the optional list. | ||||
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2006 | Bentley Campus | Semester 1 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
Curtin University of Technology
To report errors on this website please use: Contact Us
Copyright and Disclaimer
Content Last Modified: October 31, 2005
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B