Courses Handbook 2006 - [Archived]

295013 v.8 Postgraduate Diploma in Business (Marketing)


Course CRICOS Code: 042199K
Registered full-time Duration for International Onshore Students on student visas: 1 Year


Enhances the ability of marketing executives to anticipate demand for projects by analysing the behaviour of competitors and customers. Designing, organising and controlling marketing strategies to reach a target market.

Course Entry Requirements/Prerequisites

A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee-paying course is of one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure



Year 1

  SELECT 4 OPTIONS   100.0

Majors, Streams or Other Core Components

12477 v.4 # Public Relations (Principles) 500 3.0 25.0
5283 v.8   Strategic Marketing 563 3.0 25.0
5518 v.8   Marketing Intelligence and Research 562 3.0 25.0
5761 v.7   Buyer Behaviour and Analysis 561 3.0 25.0
Optional units (No year level specified) Hrs/Wk Credits
5519 v.9   Electronic Marketing 585 3.0 25.0
5762 v.8   Global Marketing Communications 640 3.0 25.0
12204 v.2   Business Research Project (Marketing) 591 3.0 25.0
12468 v.3   Current Marketing Issues 600 3.0 25.0
12469 v.3   Sales Management and Negotiations 569 3.0 25.0
12471 v.3   Marketing of Services 610 3.0 25.0
12473 v.3   Tourism and Event Marketing 570 3.0 25.0
12474 v.3   International Marketing 615 3.0 25.0
12535 v.4   Public Relations (Strategies) 520 3.0 25.0
13316 v.2   Law (Marketing) 545 3.0 25.0
305616 v.1   Advertising 511 3.0 25.0
# Students who have completed Public Relations 102 may substitute this unit with a unit from the optional list.


Year Location   All* Internal Partially Online Internal^ External Fully Online#
2006 Bentley Campus Semester 1 Y        
2006 Bentley Campus Semester 2 Y        

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.

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