Area: | School of Public Health |
Credits: | 25.0 |
Contact Hours: | 4.0 |
Lecture: | 1 x 2 Hours Weekly |
Laboratory: | 1 x 2 Hours Weekly |
Prerequisite(s): | 8700 (v.6) Health Promotion Planning 381 or any previous version
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Co Requisite(s): | 13123 (v.3) Research Project 386
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Syllabus: | Media use as a health promotion/health communication strategy. Tobacco marketing and anti-tobacco campaigns - a media case study. Marketing and unhealthy advertising: television and children's health. Marketing and social marketing. Working with the media and writing media releases. Writing for the print media. Radio programming. Television, video and the internet. Pre-testing media materials. Health sponsorships. Media use in health promotion campaigns. Coalition building, political lobbying and media advocacy. |
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Unit Outcomes: | On successful completion of this unit, students will have- The ability to utilise media strategies for health promotion. The ability to counter the negative effect of media on health. Contributed to the health of communities through positive media impact. Worked in partnership with media professionals. Designed media materials for health promotion. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Shilton, T., Howat, P, James, R. and Lower, T. (2001), 'Health Promotion development and health promotion workforce competency in Australia.' Health Promotion Journal of Australia, vol. 12, no. 2, pp 117-123. |
Unit Texts: | Howat, P., Portsmouth, L. and James, R. et.al. (2001), Health Promotion and Advocacy Guide. Perth, Curtin University of Technology. |
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Field of Education: | 61300 Public Health (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Online | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | | | Y | | 2004 | Bentley Campus | Semester 2 | Y | | Y |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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