Area: | Graduate School of Business |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Prerequisite(s): | 5282 (v.6) Marketing Management 555 or any previous version
|
Syllabus: | This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Covering the impactof technology, for example, changes wrought by the advent of e-commerce, analytical tools, planning, implementation and evaluation of marketing strategies. Taught primarily through the use of case studies, a strong international focus and a practical emphasis are key characteristics of this unit. |
| |
Unit Outcomes: | On successful completion of this unit, students will have - A knowledge base in the business disciplines. Integrative thinking. Innovative thinking. Implemented management concepts. Managed different perspectives. Information and technology literacy. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Walker, Boyd and Larreche, (1999), Marketing Strategy: Planning and Implementation. International Edition. McGraw-Hill. Cravens, D.W., Lamb Jr, C.W. and Crittenden, V.L., (2002) Strategic Marketing Management Cases. 7th Edition, McGraw-Hill. |
| |
Unit Assessment Breakdown: | Case Study Analysis Individual 30%. Case Study Presentation Group 20%. Group Strategic Marketing Case Study Proposal 10%. Strategic Marketing Case Study 40%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
|
Extent to which this unit or thesis utilises online information: | Fully Online | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Perth City Campus | Trimester 1 | Y | Y | | | 2004 | Perth City Campus | Trimester 2 | Y | Y | | | 2004 | FPVS/MISC Thailand | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 1 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Trimester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
