6439 (v.5) Competitive Marketing Strategies 660
| Area: | Graduate School of Business |
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| Lecture: | 1 x 3 Hours Weekly |
| Prerequisite(s): | 5282 (v.6) Marketing Management 555 or any previous version
|
| Syllabus: | This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Covering the impactof technology, for example, changes wrought by the advent of e-commerce, analytical tools, planning, implementation and evaluation of marketing strategies. Taught primarily through the use of case studies, a strong international focus and a practical emphasis are key characteristics of this unit. |
| |
| Unit Outcomes: | On successful completion of this unit, students will have - A knowledge base in the business disciplines. Integrative thinking. Innovative thinking. Implemented management concepts. Managed different perspectives. Information and technology literacy. |
| Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information. |
| Unit References: | No prescribed references. |
| Unit Texts: | Walker, Boyd and Larreche, (1999), Marketing Strategy: Planning and Implementation. International Edition. McGraw-Hill. Cravens, D.W., Lamb Jr, C.W. and Crittenden, V.L., (2002) Strategic Marketing Management Cases. 7th Edition, McGraw-Hill. |
| |
| Unit Assessment Breakdown: | Case Study Analysis Individual 30%. Case Study Presentation Group 20%. Group Strategic Marketing Case Study Proposal 10%. Strategic Marketing Case Study 40%. This is by grade/mark assessment. |
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Perth City Campus | Trimester 1 | Y | Y | | | 2004 | Perth City Campus | Trimester 2 | Y | Y | | | 2004 | FPVS/MISC Thailand | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 1 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Semester 2 | Y | | | | 2004 | Kemuda Resrce Agncy Brunei | Trimester 2 | Y | | | |
Current as of: February 2, 2004
CRICOS provider code 00301J
