Area: | Muresk Institute |
Credits: | 25.0 |
Contact Hours: | 5.0 |
Lecture: | 1 x 3 Hours Weekly |
Practical: | 1 x 2 Hours Weekly |
Syllabus: | Processes of business and marketing planning, enhancing capacity to engage in professional work. Development of a professional quality business or marketing plan. An analysis and business plan for a product or whole business. |
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Unit Outcomes: | On completion of this unit students will have - Completed a professional quality business and/or marketing plan, developed for a client. Demonstrated an ability to integrate and apply business, technical and management processes to professional orientated problem solving. Demonstrated an enhanced capacity to engage in professional team projects. Communicated effectively with a business client. Show an awareness of contemporary agribusiness issues - local, national and international. Make decisions about their academic time management and have developed decision - making skills associated with their program of study. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Coulthard, M, Howell, A and Clarke, G 1996. Business Planning. The Key to Success. Melbourne, MacMillian Education. McDonald, M. 2002. Marketing Plans. How to prepare them, how to use them. Oxford, 5th edn. Butterworth Heinemann. |
Unit Texts: | Coulthard, M, Howell, A and Clarke, G 1996. Business Planning. The Key to Success. Melbourne, MacMillan Education. |
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Unit Assessment Breakdown: | Oral Presentation 25%, Written Plan 75%. This is a Grade/Mark assessment. |
Field of Education: | 50301 Horticulture | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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