308002 (v.1) Introduction to Media Organisation and Production 064

Area:

Curtin Sarawak

Credits:

12.5

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Syllabus:

Addresses and fosters different skills required for writing in various media formats, concentrating on four media forms in particular - the press, broadcast, advertising and the Internet. Examines the organisational logics and industrial demands within which different types of media operate, with the objective of providing an understanding of how and why writing formats differ across various media. Theoretically and practically oriented, this unit aims to provide an overall conceptual understanding of the selected media industries as well as foster the techniques of writing relevant to them.

Unit Outcomes:

On completion of this unit, students will be able to - Appreciate and critically evaluate the organisational, cultural and production differences across the selected mass media forms. Demonstrate good communication skills, verbally and written and display independent learning capabilities. Show a reasonably proficient command of writing skills required for various media forms - the press, advertising, broadcast and the Internet. Write efficiently in a variety of media formats and genres.

Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases.

Unit References:

No prescribed references. Introduction to Media Organisation and Production 064 - Course Study Guide. Introduction to Media Organisation and Production 064 Course Reader (Handouts from the lecturer).

Unit Texts:

O'Shaughnessy, M. (1999), Media and Society: An Introduction, Melbourne, Oxford University Press. Thomas, L., and Wareing, S. (eds), (1999), Language, Society and Power: An Introduction, London, Routledge. Fairclough, N. (1995), Media Discourse, London, Edward and Arnold. McNair, B. (1998), The Professional Culture and Organisational Determinants of Journalism. The Sociology of Journalism. London, Arnold. Fiske, J. (1998), Introduction to Communication Studies, London, Routledge. Cunningham, S., andTurner, G. (eds) (1997), The Media in Australia; Industries, Texts, Audiences, New South Wales, Allen and Unwin. Conley, D. (1997), The Daily Miracle: An Introduction to Journalism, Melbourne, Oxford University Press. White, S. (1991), Reporting in Australia, Melbourne, Macmillan. Wilcox, D. and Nolte, L. (1997), Public Relations: Writing and Media Techniques, 3rd ed, New York, Longman. Yopp, J.J. and McAdams, K. (1999), Reaching Audiences: A Guide to Media Writing, 2nd ed, Boston, Allyn and Bacon. Boyd, A. (1994), Broadcast Journalism: Techniques of Radio and TV News, 3rd ed, Oxford, Focal. Stansberry, D. (1998), Labyrinths: The Art of Interactive Writing and Design, Belmont, Wadsworth Publishing Company.

Unit Assessment Breakdown:

Community Newspaper (group ) Project 30%. Final Examination 20%. News Story Writing Assignment 20%. Textual Analysis Essay 20%. Tutorial participation and presentation (including written paper) 10%. This is by grade/mark assessment.

Field of Education:

100700 Communication and Media Studies (Narrow Grouping)

HECS Band (if applicable):

Extent to which this unit or thesis utilises online information:

Informational

Result Type:

Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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