308002 (v.1) Introduction to Media Organisation and Production 064

Area:	Curtin Sarawak
Credits:	12.5
Contact Hours:	3.0
Lecture:	1 x 1 Hours Weekly
Tutorial:	1 x 2 Hours Weekly
Syllabus:	Addresses and fosters different skills required for writing in various media formats, concentrating on four media forms in particular - the press, broadcast, advertising and the Internet. Examines the organisational logics and industrial demands within which different types of media operate, with the objective of providing an understanding of how and why writing formats differ across various media. Theoretically and practically oriented, this unit aims to provide an overall conceptual understanding of the selected media industries as well as foster the techniques of writing relevant to them.

Unit Outcomes:	On completion of this unit, students will be able to - Appreciate and critically evaluate the organisational, cultural and production differences across the selected mass media forms. Demonstrate good communication skills, verbally and written and display independent learning capabilities. Show a reasonably proficient command of writing skills required for various media forms - the press, advertising, broadcast and the Internet. Write efficiently in a variety of media formats and genres.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	No prescribed references. Introduction to Media Organisation and Production 064 - Course Study Guide. Introduction to Media Organisation and Production 064 Course Reader (Handouts from the lecturer).
Unit Texts:	O'Shaughnessy, M. (1999), Media and Society: An Introduction, Melbourne, Oxford University Press. Thomas, L., and Wareing, S. (eds), (1999), Language, Society and Power: An Introduction, London, Routledge. Fairclough, N. (1995), Media Discourse, London, Edward and Arnold. McNair, B. (1998), The Professional Culture and Organisational Determinants of Journalism. The Sociology of Journalism. London, Arnold. Fiske, J. (1998), Introduction to Communication Studies, London, Routledge. Cunningham, S., andTurner, G. (eds) (1997), The Media in Australia; Industries, Texts, Audiences, New South Wales, Allen and Unwin. Conley, D. (1997), The Daily Miracle: An Introduction to Journalism, Melbourne, Oxford University Press. White, S. (1991), Reporting in Australia, Melbourne, Macmillan. Wilcox, D. and Nolte, L. (1997), Public Relations: Writing and Media Techniques, 3rd ed, New York, Longman. Yopp, J.J. and McAdams, K. (1999), Reaching Audiences: A Guide to Media Writing, 2nd ed, Boston, Allyn and Bacon. Boyd, A. (1994), Broadcast Journalism: Techniques of Radio and TV News, 3rd ed, Oxford, Focal. Stansberry, D. (1998), Labyrinths: The Art of Interactive Writing and Design, Belmont, Wadsworth Publishing Company.

Unit Assessment Breakdown:	Community Newspaper (group ) Project 30%. Final Examination 20%. News Story Writing Assignment 20%. Textual Analysis Essay 20%. Tutorial participation and presentation (including written paper) 10%. This is by grade/mark assessment.