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306917 (v.2) Visual Merchandising Design 292
Area: | Department of Design |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 1 Hours Weekly |
Tutorial: | 1 x 2 Hours Weekly |
Prerequisite(s): | 7632 (v.5) Design Process and Practice 192 or any previous version
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Syllabus: | Introduction to the basics of visual merchandising and retail design. Providing a concise overview of the critical aspects such as - merchandising, selling methods and value classification, site documentation, project planning, window and retail display,store planning and layouts, the retail shop front, fixtures and fittings for retail stores. |
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Unit Outcomes: | On successful completion of this units, students will have - The basics of merchandising, selling methods and value classification. Retail store design project planning. Understood window, retail and merchandising display. Understood the basics of retailstore planning and layouts. Understood the basics of retail shop front. Understood the basics of fixtures and fittings for retail stores. Understood aesthetic and technical issues of design. Followed the processes of project development that is - research, analysis, ideation, design development, production, communication and evaluation as the underlying basis for the practice of design. An open minded and critical thinking approach to design ideation and development. Applied problem solving skills to design. Fostered independent learning skills. Developed further skills to communicate design solutions through verbal, two and three-dimensional methods. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Barr, V. and Broudy, C.E. (1990), Designing to Sell. United States of America, McGraw-Hill. Cerver, F. A., circa (1990-1995), Commercial Space: Shop Windows. United Kingdom, Rotovision. Edwins, C. (1986), The Best of Store Design 2, PBC. New York, International. Fitch, R. and Knobel, L. (1990), Fitch on Retail Design. Oxford, Phaidon Press Ltd. Hattori, H. (1988), How to Understand and Use Display. Tokyo, Graphic-Sha Publishing Company. Jiricna, E. (1991), The Joseph Shops. New York, Van Rostrand Reinhold. Kirkpatrick, G.C. (1994), Shops and Boutiques. New York, PBC International. Mun, D. (1981), Shops, manual of planning and design. London, The Architectural Press. Neufert, E. (1980), Architect's Data. Oxford, BSP professional Books. Pegler, M. (1991), The Best of Store Design 3. New York, Retail Reporting Corporation. Weishar, J. (1992), Design for Effect Selling Space. United States, McGraw-Hill. Westwood, B. and Westwood, N. (1952), The Modern Shop. London, The Architectural Press. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Projects (2) 100%. This is by grade/mark assessment. |
Field of Education: | 100501 Graphic Arts and Design Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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