306917 (v.2) Visual Merchandising Design 292

Area:

Department of Design

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 1 Hours Weekly

Tutorial:

1 x 2 Hours Weekly

Prerequisite(s):

7632 (v.5) Design Process and Practice 192 or any previous version

Syllabus:

Introduction to the basics of visual merchandising and retail design. Providing a concise overview of the critical aspects such as - merchandising, selling methods and value classification, site documentation, project planning, window and retail display,store planning and layouts, the retail shop front, fixtures and fittings for retail stores.

Unit Outcomes:

On successful completion of this units, students will have - The basics of merchandising, selling methods and value classification. Retail store design project planning. Understood window, retail and merchandising display. Understood the basics of retailstore planning and layouts. Understood the basics of retail shop front. Understood the basics of fixtures and fittings for retail stores. Understood aesthetic and technical issues of design. Followed the processes of project development that is - research, analysis, ideation, design development, production, communication and evaluation as the underlying basis for the practice of design. An open minded and critical thinking approach to design ideation and development. Applied problem solving skills to design. Fostered independent learning skills. Developed further skills to communicate design solutions through verbal, two and three-dimensional methods.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Barr, V. and Broudy, C.E. (1990), Designing to Sell. United States of America, McGraw-Hill. Cerver, F. A., circa (1990-1995), Commercial Space: Shop Windows. United Kingdom, Rotovision. Edwins, C. (1986), The Best of Store Design 2, PBC. New York, International. Fitch, R. and Knobel, L. (1990), Fitch on Retail Design. Oxford, Phaidon Press Ltd. Hattori, H. (1988), How to Understand and Use Display. Tokyo, Graphic-Sha Publishing Company. Jiricna, E. (1991), The Joseph Shops. New York, Van Rostrand Reinhold. Kirkpatrick, G.C. (1994), Shops and Boutiques. New York, PBC International. Mun, D. (1981), Shops, manual of planning and design. London, The Architectural Press. Neufert, E. (1980), Architect's Data. Oxford, BSP professional Books. Pegler, M. (1991), The Best of Store Design 3. New York, Retail Reporting Corporation. Weishar, J. (1992), Design for Effect Selling Space. United States, McGraw-Hill. Westwood, B. and Westwood, N. (1952), The Modern Shop. London, The Architectural Press.

Unit Texts:

No prescribed texts.

Unit Assessment Breakdown:

Projects (2) 100%. This is by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y
2004	Bentley Campus	Semester 2	Y