Area: | Graduate School of Business |
Credits: | 50.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Anti Requisite(s): | 6437 (v.6) Business Strategy 660 or any previous version
10984 (v.5) International Business Competitiveness 660 or any previous version
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Prerequisite(s): | 5282 (v.6) Marketing Management 555 or any previous version
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Syllabus: | Industry analysis, leveraging resources and capabilities, business strategies, vertical integration and diversification, international strategy, strategy implementation, strategic alliances, managing international supply chains, international consideration for functional areas - human resource management, marketing, accounting and finance, and ethics. |
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Unit Outcomes: | On successful completion of this unit, students will - Understand how the industry and other external factors interface with the development of strategy. Have developed an awareness of how competencies are developed and leveraged. Appreciate how some of the key business strategies - capacity and cost position, strategic market segmentation and innovation, can be used and when their use is appropriate. Understand the drivers of a successful corporate strategy. Appreciate the key elements of successful strategy implementation. Understand the key drivers of international competitiveness. Develop an awareness and understanding of the key cultural, human resource, economic and financial and marketing competencies that are necessary to successfully operate an organisation in an international environment. Have explored the dimensions of culture that are important to leaders as individuals in dealing with overseas firms or operating in another country. Develop and understanding of the ethical issue confronting leaders who do business in the global environment and develop personal pro-active strategies to mange these issues. Understand the complexities of managing international supply chains. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Indicative Journals as references - Harvard Business Review, California Management Review, Sloan Management Review, Strategic Management Journal and Journal of International Business Studies. |
Unit Texts: | No prescribed texts. |
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Unit Assessment Breakdown: | Individual Case Studies 50%. Individual Research Projects 25%. Team based project on a selected organisation 25%. This is by grade/mark assessment. |
Field of Education: | 80300 Business and Management (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Perth City Campus | Trimester 1 | Y | Y | | | 2004 | Perth City Campus | Trimester 3 | Y | Y | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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