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305992 (v.1) Internet Studies 515 - Internet Media Business
Area: | Department of Media and Information |
Credits: | 25.0 |
Contact Hours: | 2.0 |
Workshop: | 1 x 2 Hours Weekly |
Syllabus: | Analysis of the media and information supply chain, identifying how the Internet provides new ways of defining media and information 'products', and of distributing media and information 'products', and to the ultimate 'consumers'. Skills in business planning for Internet-related media and information initiatives are gained through an applied project, including - analysis of business models, identification of content providers and audiences, security, legal and ethical issues. |
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Unit Outcomes: | On successful completion of this unit students will have- Understood how the media and information business is being transformed with the Internet. Understood how the corporate view differs from that individuals, journalists, program makers, designers, information managers and content providers. Been able to contribute effectively to decisions about the nature of media and information businesses and their Internet-related operations by assisting with development of conceptual plans and business plans. Been able to use their understanding of the corporate view to work effectively as professionals within Internet-enabled businesses. Worked at a more advanced and independent level consistent with graduate study. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Shapiro, C and Varian, H, (1999), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Boston. |
Unit Texts: | Lawrence, E., Corbitt, B., Fisher, J., Lawrence, J and Tidwell, A. (latest edition), Internet Commerce: Digital Models for Business, John Wiley and Sons, Brisbane, Australia. |
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Unit Assessment Breakdown: | Continuous assessment - 100%. This is by Grade/Mark Assessment. |
Field of Education: | 100700 Communication and Media Studies (Narrow Grouping) | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Fully Online | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | Y | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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