305992 (v.1) Internet Studies 515 - Internet Media Business

Area:

Department of Media and Information

Credits:

25.0

Contact Hours:

2.0

Workshop:

1 x 2 Hours Weekly

Syllabus:

Analysis of the media and information supply chain, identifying how the Internet provides new ways of defining media and information 'products', and of distributing media and information 'products', and to the ultimate 'consumers'. Skills in business planning for Internet-related media and information initiatives are gained through an applied project, including - analysis of business models, identification of content providers and audiences, security, legal and ethical issues.

Unit Outcomes:

On successful completion of this unit students will have- Understood how the media and information business is being transformed with the Internet. Understood how the corporate view differs from that individuals, journalists, program makers, designers, information managers and content providers. Been able to contribute effectively to decisions about the nature of media and information businesses and their Internet-related operations by assisting with development of conceptual plans and business plans. Been able to use their understanding of the corporate view to work effectively as professionals within Internet-enabled businesses. Worked at a more advanced and independent level consistent with graduate study.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Shapiro, C and Varian, H, (1999), Information Rules: A Strategic Guide to the Network Economy, Harvard Business School Press, Boston.

Unit Texts:

Lawrence, E., Corbitt, B., Fisher, J., Lawrence, J and Tidwell, A. (latest edition), Internet Commerce: Digital Models for Business, John Wiley and Sons, Brisbane, Australia.

Unit Assessment Breakdown:

Continuous assessment - 100%. This is by Grade/Mark Assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 2	Y	Y