Area: | Muresk Institute |
Credits: | 25.0 |
Contact Hours: | 5.0 |
Lecture: | 1 x 2 Hours Weekly |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 4649 (v.4) Rural Economics and Marketing 204 or any previous version
AND
303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
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Syllabus: | Planning, implementation and control of international agribusiness activities. |
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Unit Outcomes: | On successful completion of this unit students will have- Described the important factors involved in international trade in agribusiness. Explained the essential elements underlying international trade and trade policy. Explained the international agribusiness trading environment and Australian agribusiness trade performance. Identified the processes involved in the development of strategic international business and marketing plans. Analysed major elements of foreign markets in terms of the cultural, legal, political, economic and competitive environment. Described processes involved in the selection and development of foreign market entry strategies. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Albaum G., (1998), International Marketing and Export Management, Addison Wesley. |
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Unit Assessment Breakdown: | Continuous Assessment 75%, Examination 25%. This is a grade/mark assessment. |
Field of Education: | 50100 Agriculture (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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