303366 (v.2) International Agribusiness Marketing 302

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Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0
Lecture:	1 x 2 Hours Weekly
Seminar:	1 x 3 Hours Weekly
Prerequisite(s):	4649 (v.4) Rural Economics and Marketing 204 or any previous version AND 303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
Syllabus:	Planning, implementation and control of international agribusiness activities.
Unit Outcomes:	On successful completion of this unit students will have- Described the important factors involved in international trade in agribusiness. Explained the essential elements underlying international trade and trade policy. Explained the international agribusiness trading environment and Australian agribusiness trade performance. Identified the processes involved in the development of strategic international business and marketing plans. Analysed major elements of foreign markets in terms of the cultural, legal, political, economic and competitive environment. Described processes involved in the selection and development of foreign market entry strategies.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	No prescribed references.
Unit Texts:	Albaum G., (1998), International Marketing and Export Management, Addison Wesley.
Unit Assessment Breakdown:	Continuous Assessment 75%, Examination 25%. This is a grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y