Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 3 Hours Weekly |
Syllabus: | Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region. |
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Unit Outcomes: | On successful completion of this unit students will have- Critically evaluated the key issues in international marketing. Examined how international marketing contributes to overall strategy. Provided a framework of the role of international marketing. Linked the theoretical and practical tenets of international marketing. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Czinkota, M. (2001). International Business. Sydney, McGraw Hill. Jean-Pierre, J. (2000). Global Marketing Strategies. Houghton Mifflin. Paliwoda, S. and Thomas, M. (1997). International Marketing. Sydney, Butterworth. |
Unit Texts: | Vern, T. and Sarathy, R. (2000). International Marketing. (eighth edition). London, Dryden Press. |
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Unit Assessment Breakdown: | Individual Assignment 40%, 3 Hour Open Book Examination 50%, Class Participation 10%. This is done by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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