13466 (v.2) International Marketing Issues 568

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

Lecture:

1 x 3 Hours Weekly

Syllabus:

Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region.

Unit Outcomes:

On successful completion of this unit students will have- Critically evaluated the key issues in international marketing. Examined how international marketing contributes to overall strategy. Provided a framework of the role of international marketing. Linked the theoretical and practical tenets of international marketing.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

Czinkota, M. (2001). International Business. Sydney, McGraw Hill. Jean-Pierre, J. (2000). Global Marketing Strategies. Houghton Mifflin. Paliwoda, S. and Thomas, M. (1997). International Marketing. Sydney, Butterworth.

Unit Texts:

Vern, T. and Sarathy, R. (2000). International Marketing. (eighth edition). London, Dryden Press.

Unit Assessment Breakdown:

Individual Assignment 40%, 3 Hour Open Book Examination 50%, Class Participation 10%. This is done by grade/mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Mktg Inst of S'pore	Trimester 3A	Y