Area: | Department of Media and Information |
Credits: | 25.0 |
Contact Hours: | 4.0 |
Lecture: | 1 x 1 Hours Weekly |
Workshop: | 1 x 3 Hours Weekly |
Prerequisite(s): | 1532 (v.8) Film and Television 121 - Screen Production Techniques or any previous version
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Syllabus: | Development of the innovative and challenging areas of advertising and music video production. Theoretical and practical aspects of working in these formats, including design, budgeting, contracting and copyright considerations as well as production skills. |
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Unit Outcomes: | On completion of this unit students will- Have an understanding of the nature of producing screen-based materials for clients on a contractual basis. Have an understanding of key processes in the production of video clips and advertisements. Have an understanding of how to present concepts and ideas to clients using scripts and storyboards. Understand client/producer relationships and be familiar with documentation such as contracts, budgets and clearances. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescibed references. |
Unit Texts: | Kaplan, E.A ., (1987) Rocking Around the Clock: Music Television, Post Modernism and Consumer Culture. New York.Methuen. Book, A.C., Cary, N.D. and Tannenbaum,S.I., The Radio and Television Commercial, 3rd Ed, NTC Business Books. |
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Unit Assessment Breakdown: | Group Product (Commercial) 20%, Group Product (Music Clip) 50%, Individual Assignment 20%, Individual Participation 10% This is by Grade/Mark assessment. |
Field of Education: | 100701 Audio Visual Studies | HECS Band (if applicable): | 1 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Lim Kok Wing Inst Malaysia | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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