11484 (v.6) Film and Television 233 - Advertising and Music Videos

Area:

Department of Media and Information

Credits:

25.0

Contact Hours:

4.0

Lecture:

1 x 1 Hours Weekly

Workshop:

1 x 3 Hours Weekly

Prerequisite(s):

1532 (v.8) Film and Television 121 - Screen Production Techniques or any previous version

Syllabus:

Development of the innovative and challenging areas of advertising and music video production. Theoretical and practical aspects of working in these formats, including design, budgeting, contracting and copyright considerations as well as production skills.

Unit Outcomes:

On completion of this unit students will- Have an understanding of the nature of producing screen-based materials for clients on a contractual basis. Have an understanding of key processes in the production of video clips and advertisements. Have an understanding of how to present concepts and ideas to clients using scripts and storyboards. Understand client/producer relationships and be familiar with documentation such as contracts, budgets and clearances.

Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.

Unit References:

No prescibed references.

Unit Texts:

Kaplan, E.A ., (1987) Rocking Around the Clock: Music Television, Post Modernism and Consumer Culture. New York.Methuen. Book, A.C., Cary, N.D. and Tannenbaum,S.I., The Radio and Television Commercial, 3rd Ed, NTC Business Books.

Unit Assessment Breakdown:

Group Product (Commercial) 20%, Group Product (Music Clip) 50%, Individual Assignment 20%, Individual Participation 10% This is by Grade/Mark assessment.

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 2	Y
2004	Lim Kok Wing Inst Malaysia	Semester 1	Y