Area: | Muresk Institute |
Credits: | 25.0 |
Contact Hours: | 5.0 |
Lecture: | 1 x 5 Hours Weekly |
Prerequisite(s): | 11402 (v.4) Introduction to Wine Marketing and Business 201 or any previous version
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Syllabus: | The international marketing environment. The product mix, pricing, promotion, channel decisions and developing strategic competitive advantage in the international environment. Introduction to total quality management. Organizing for quality. Quality control. Retail marketing. Situation and design. Understanding the consumer. Promotion and merchandizing. Understanding services marketing. Improving service quality. |
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Field of Education: | 50100 Agriculture (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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AvailabilityAvailability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.
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