11241 (v.4) Agribusiness Marketing 412
| Area: | Muresk Institute |
| Credits: | 25.0 |
| Contact Hours: | 5.0 |
| Lecture: | 1 x 5 Hours Weekly |
| Prerequisite(s): | 11402 (v.4) Introduction to Wine Marketing and Business 201 or any previous version
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| Syllabus: | The international marketing environment. The product mix, pricing, promotion, channel decisions and developing strategic competitive advantage in the international environment. Introduction to total quality management. Organizing for quality. Quality control. Retail marketing. Situation and design. Understanding the consumer. Promotion and merchandizing. Understanding services marketing. Improving service quality. |
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Current as of: February 2, 2004
CRICOS provider code 00301J
