Area: | School of Economics and Finance |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Lecture: | 1 x 2 Hours Weekly |
Tutorial: | 1 x 1 Hours Weekly |
Prerequisite(s): | 1234 (v.4) Economics 100 or any previous version
|
Syllabus: | The strategy concept, goals and performance measurement, industry/market analysis, the analysis of resources and capabilities, the analysis of competitive advantage, operational decision making, links between operational and strategic issues, business strategies in different industry contexts. |
| |
Unit Outcomes: | On successful completion of this unit students will have- Knowledge of the framework for the analysis and formulation of competitive strategies. Learnt how to apply economics to strategy formulation and business decision making. Developed skills in decision making and team working. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Besanko, D., Dranove, D. and Shanley, M. Economics of Strategy. Branderburger, A.M. and Nalebuff, B.J. Co-opetition Oster, S. (1999). Modern Competitive Analysis. (third edition). Oxford, Oxford University Press. Varian, H. Information Rules Kay, J. (1995). Why Firms Succeed. Oxford, Oxford University Press. |
Unit Texts: | Grant, R.M. (2002). Contemporary Strategy Analysis. (fourth edition). Blackwell. |
| |
Unit Assessment Breakdown: | Business Game 40%. Final Examination 60%. This is by grade/mark assessment. |
Field of Education: | 91901 Economics | HECS Band (if applicable): | 2 |
|
Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
|
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
|
