10539 (v.4) Economics (Managerial) 304

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Area:	School of Economics and Finance
Credits:	25.0
Contact Hours:	3.0
Lecture:	1 x 2 Hours Weekly
Tutorial:	1 x 1 Hours Weekly
Prerequisite(s):	1234 (v.4) Economics 100 or any previous version
Syllabus:	The strategy concept, goals and performance measurement, industry/market analysis, the analysis of resources and capabilities, the analysis of competitive advantage, operational decision making, links between operational and strategic issues, business strategies in different industry contexts.
Unit Outcomes:	On successful completion of this unit students will have- Knowledge of the framework for the analysis and formulation of competitive strategies. Learnt how to apply economics to strategy formulation and business decision making. Developed skills in decision making and team working.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Besanko, D., Dranove, D. and Shanley, M. Economics of Strategy. Branderburger, A.M. and Nalebuff, B.J. Co-opetition Oster, S. (1999). Modern Competitive Analysis. (third edition). Oxford, Oxford University Press. Varian, H. Information Rules Kay, J. (1995). Why Firms Succeed. Oxford, Oxford University Press.
Unit Texts:	Grant, R.M. (2002). Contemporary Strategy Analysis. (fourth edition). Blackwell.
Unit Assessment Breakdown:	Business Game 40%. Final Examination 60%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 2 Y