158699 v.4 Bachelor of Arts (Mass Communication)

BA(Curtin)

Introduction
This course offers the chance to develop skills and knowledge in two or more related fields of study at the intersection of media, information and new communications technologies. Contextual study of the history, theory, ethics and criticism of the various practices, institutions and discourses in media, communication and information. The course provides the foundation skills and knowledge for work in the corporate media and information field, with considerable breadth of expertise. Fields of study can be chosen from - Film and Television, Internet Policy and Culture, Journalism, Advertising Design, Internet Design, Marketing, Multimedia, Photography, and Public Relations.

Course Entry Requirements/Prerequisites
Applicants must meet the University's standard entry requirements.

Specific Requirements
While not a formal requirement for entry, students are encouraged to have basic computing skills. STAT elements considered are E and either V or Q.

Recognition of Prior Learning
Recognition of prior learning may be awarded for some units on the basis of substantial, relevant work experience, completed studies in vocational training or completion of undergraduate units in previous study. All applications are assessed on an individual basis.

Duration and Availability
This course is three year full-time or equivalent part-time study. Some units are available in a flexible mode and can be studied off-campus or with limited campus attendance. Most Internet units are available off-campus and require regular and reliable Internet access. Because some other units involve hands-on production work in radio, print and television journalism and film and television production, you may need to make a substantial time commitment on-campus, sometimes outside normal business hours.

Course Organisation
This course consists of four equal sections - each containing six units - a core, a first stream, a second stream and electives.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Majors, Streams or Other Core Components

300341 v.3 Journalism Stream (Mass Communication) 150.0

OR

300340 v.3 Film and Television - Corporate Production - Stream (Mass Communication) 150.0

OR

303501 v.2 Internet Policy and Culture Stream (Mass Communication) 150.0

303503 v.2 Internet Design Stream (Mass Communication) 150.0

OR

300350 v.4 Advertising Design Stream (Mass Communication) 150.0

OR

300344 v.3 Marketing Stream (Mass Communication) 150.0

OR

300353 v.3 Photography Stream (Mass Communication) 150.0

OR

300348 v.3 Public Relations Stream (Mass Communication) 150.0

OR

300352 v.3 Multimedia Stream (Mass Communication) 150.0

SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: 150.0

450.0

Year 1 Semester 1

12194 v.5 Media, Communication and Information 111 - The Information Age 3.0 25.0

301065 v.3 Media, Communication and Information 101 - Research and Presentation Skills 3.0 25.0

50.0

Year 1 Semester 2

12881 v.5 Media, Communication and Information 112 - The Critical Attitude 3.0 25.0

301066 v.3 Media, Communication and Information 102 - Cross-Cultural Media Project 2.0 25.0

50.0

Year 2 Semester 1

12882 v.5 Media, Communication and Information 211- Law, Policy and Regulation 3.0 25.0

25.0

Year 2 Semester 2

12883 v.5 Media, Communication and Information 212 - Consumers, Audiences, Publics and Users 2.0 25.0

25.0

# Students must take one of the following streams - Film and Television, Journalism, or Internet Policy and Culture plus one other stream not already chosen.

Availability

Year Location Period Internal External
2004 Bentley Campus Semester 1 Y Y
2004 Bentley Campus Semester 2 Y Y
2004 Joondalup Campus Semester 1 Y Y
2004 Joondalup Campus Semester 2 Y Y
2004 BPI Intern'l Group S'pore Trimester 1 Y
2004 BPI Intern'l Group S'pore Trimester 2 Y
2004 BPI Intern'l Group S'pore Trimester 3 Y
2004 Lim Kok Wing Inst Malaysia Semester 1 Y
2004 Lim Kok Wing Inst Malaysia Semester 2 Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.