STRU-MRKTG v.1 Marketing Stream (BA MassComm)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing introduces the key skills and knowledge needed for successful marketing. This stream provides students with an understanding of marketing principles, consumer behaviour and a range of specialisations in marketing including international and Internet marketing.
Major/Minor/Stream Organisation
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 2 Semester 1 | |||||
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG2000 | v.1 | Integrated Marketing Communications | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 | |||||
| SELECT OPTIONAL UNITS TO THE TOTAL VALUE OF: | 75.0 | ||||
| 75.0 | |||||
| Optional Units to Select from in Year 2 | Hrs/Wk | Credit | |||
| MKTG2002 | v.1 | International Marketing | 3.0 | 25.0 | |
| MKTG2003 | v.1 | Tourism and Leisure Marketing | 3.0 | 25.0 | |
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| MKTG3001 | v.1 | Professional Practice in Marketing | 3.0 | 25.0 | |
| MKTG3003 | v.1 | Internet Marketing | 3.0 | 25.0 | |
| MKTG3004 | v.1 | Strategic Marketing | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| MKTG3007 | v.1 | Retail Marketing and Distribution | 3.0 | 25.0 | |
Handbook
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