MKTG3003 (v.1) Internet Marketing
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Online Class: | 1 x 1 Hours Weekly |
| Tutorial: | 1 x 2 Hours Weekly |
| Equivalent(s): |
12981 (v.2)
Internet Marketing 350
or any previous version
|
| Prerequisite(s): |
10850 (v.4)
Marketing 100
or any previous version
OR MKTG1000 (v.1) Discovering Marketing or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | This unit introduces students to the digital marketing world. It broadens understanding of the non-technical aspects of the internet and world wide web. The unit explores and discusses how the online environment impacts marketing through identifying web-based opportunities and threats for firms. Furthermore the unit applies marketing strategies and functions to an online context. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2015 | Bentley Campus | Semester 1 | Y | ||||
| 2015 | Bentley Campus | Semester 1 | Y | ||||
| 2015 | Bentley Campus | Semester 2 | Y | ||||
| 2015 | Bentley Campus | Semester 2 | Y | ||||
| 2015 | Sydney Campus | Trimester 1A | Y | ||||
| 2015 | Sydney Campus | Trimester 2A | Y | ||||
| 2015 | Sydney Campus | Trimester 3A | Y | ||||
| 2015 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2015 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2015 | Singapore Campus | Trimester 1A | Y | ||||
| 2015 | Singapore Campus | Trimester 2A | Y | ||||
| 2015 | Singapore Campus | Trimester 3A | Y | ||||
| 2015 | UHK SPACE CIDP | Semester 2A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Handbook
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