MKTG2005 (v.1) Marketing Research
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Online Class: | 1 x 1 Hours Weekly |
| Workshop: | 1 x 2 Hours Weekly |
| Equivalent(s): |
9807 (v.6)
Marketing Research 200
|
| Prerequisite(s): |
9764 (v.8)
Consumer Behaviour 201
or any previous version
OR MKTG2004 (v.1) Consumer Behaviour |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gains. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Area External | Central External | Fully Online |
|---|---|---|---|---|---|---|---|
| 2015 | Bentley Campus | Semester 1 | Y | ||||
| 2015 | Bentley Campus | Semester 1 | Y | ||||
| 2015 | Bentley Campus | Semester 2 | Y | ||||
| 2015 | Bentley Campus | Semester 2 | Y | ||||
| 2015 | Sydney Campus | Trimester 1A | Y | ||||
| 2015 | Sydney Campus | Trimester 2A | Y | ||||
| 2015 | Charles Telfair Inst Mauritius | Semester 1 | Y | ||||
| 2015 | Charles Telfair Inst Mauritius | Semester 2 | Y | ||||
| 2015 | Miri Sarawak Campus | Semester 1 | Y | ||||
| 2015 | Miri Sarawak Campus | Semester 2 | Y | ||||
| 2015 | Singapore Campus | Trimester 1A | Y | ||||
| 2015 | Singapore Campus | Trimester 2A | Y | ||||
| 2015 | Singapore Campus | Trimester 3A | Y | ||||
| 2015 | UHK SPACE CIDP | Semester 2A | Y |
Area External refers to external course/units run by the School or Department or offered by research.
Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Handbook
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