MJRU-MRKTG v.1 Marketing Major (BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
Marketing anticipates demands for products, services and ideas by analysing behaviour of competitors and customers, and designing products, promotion, pricing and distribution strategies. This major prepares students to organise and control marketing activities efficiently in a highly competitive and volatile environment. Graduates may join the Australian Marketing Institute and the Australian Institute of Management. A wide range of employment opportunities are available in Australia and overseas.
Major/Minor/Stream Organisation
The combinations being supported are: Bachelor of Commerce Electives Stream; Marketing & Economics; Marketing & Entrepreneurship; Marketing & Finance; Marketing & Logistics and Supply Chain Management; Marketing & Management; Marketing & Advertising; Marketing & Business Law; Marketing & Public Relations; Marketing & Property; Marketing & Sport Management; Marketing & Tourism and Event Management.
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
2. critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making
3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 2 | |||||
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| 25.0 | |||||
| Year 2 Semester 1 | |||||
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| MKTG3003 | v.1 | Internet Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG2002 | v.1 | International Marketing | 3.0 | 25.0 | |
| MKTG2006 | v.1 | Digital Communication Management | 3.0 | 25.0 | |
| OR | |||||
| MKTG3001 | v.1 * | Professional Practice in Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| MKTG3004 | v.1 | Strategic Marketing | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 2 | |||||
| MKTG3009 | v.1 | Marketing Internship | 25.0 | ||
| OR | |||||
| MKTG3007 | v.1 | Retail Marketing and Distribution | 3.0 | 25.0 | |
| 25.0 | |||||
* Student's from Hong Kong Campus must undertake this unit. Students at Bentley should not choose this unit.
Handbook
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