MDDU-MKLAW v.1 Marketing Double Degree Major (LLB/BCom)
Major/Stream Overview
This major/stream is part of a larger course. Information is specific to the major/stream, please refer to the course for more information.
This double degree major in Marketing is a dynamic blend of: • advertising • promotions • public relations • sales strategies. Marketing suits people who wonder what makes people think and behave the way they do, who enjoy working with people and in teams, have strong organisational skills and want a career that is interesting and diverse. Roles may be in fundraising, market research, product management, marketing communications and brand strategy, and online marketing in areas such as developing online strategy, search engine optimisation, and social media and networking.
Major/Minor/Stream Organisation
Major/Stream Learning Outcomes
A graduate of this course can:
1. apply principles and concepts in marketing theory to describe, understand, analyse and evaluate marketing issues and problems
2. critically analyse marketing problems and think creatively to generate innovative solutions; apply logical and rational processes in decision making.
3. use a variety of methods to access and evaluate useful information from multiple sources, and synthesise this knowledge to make supported judgments relevant to the marketing environment
4. develop marketing plans and reports to effectively communicate problems and solutions to internal managers and external clients
5. use appropriate technologies and electronic resources to effectively collect and analyse marketing data; recognise the advantages and limitations of various technologies
6. employ an intellectual curiosity that is able to integrate new information learnt with existing knowledge, and develop a career long attitude of continuing professional development in the marketing discipline
7. apply an international perspective to marketing issues, and adapt marketing models and strategies for success in the global environment
8. recognise the importance of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing
9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity when working independently and within a team
| Course Structure | Hrs/Wk | Credit | |||
|---|---|---|---|---|---|
| Year 1 Semester 1 | |||||
| MKTG1000 | v.1 | Discovering Marketing | 3.0 | 25.0 | |
| MGMT1001 | v.1 | Communication in Business | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 1 Semester 2 | |||||
| ISYS1000 | v.1 | Introduction to Business Information Systems | 3.0 | 25.0 | |
| MGMT1000 | v.1 | Fundamentals of Management | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 1 | |||||
| ECON1000 | v.1 | Introductory Economics | 3.0 | 25.0 | |
| ACCT1000 | v.1 | Introduction to Accounting | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 2 Semester 2 | |||||
| MKTG2004 | v.1 | Consumer Behaviour | 3.0 | 25.0 | |
| MKTG2005 | v.1 | Marketing Research | 3.0 | 25.0 | |
| 50.0 | |||||
| Year 3 Semester 1 | |||||
| MKTG2002 | v.1 | International Marketing | 3.0 | 25.0 | |
| MKTG3003 | v.1 | Internet Marketing | 3.0 | 25.0 | |
| MKTG3007 | v.1 | Retail Marketing and Distribution | 3.0 | 25.0 | |
| SELECT ELECTIVE UNITS TO THE TOTAL VALUE OF: | 25.0 | ||||
| 100.0 | |||||
| Year 3 Semester 2 | |||||
| MKTG3004 | v.1 | Strategic Marketing | 3.0 | 25.0 | |
| MKTG3006 | v.1 | Services Marketing | 3.0 | 25.0 | |
| MKTG2006 | v.1 | Digital Communication Management | 3.0 | 25.0 | |
| OR | |||||
| MKTG3001 | v.1 | Professional Practice in Marketing | 3.0 | 25.0 | |
| MKTG3000 | v.1 | Business Capstone | 3.0 | 25.0 | |
| 100.0 | |||||
Handbook
The Courses Handbook is the repository of Curtin University ("Curtin") course information. While Curtin makes all reasonable endeavours to keep this handbook up to date, information on this website is subject to change from time to time. Curtin reserves the right to change the: course structure and contents, student assessment, tuition fees and to: withdraw any course or its components which it offers, impose limitations on enrolment in any unit or program, and/or vary arrangements for any course without notification via the website.
For course and enrolment information please visit our Future Students website.
