310432 v.1 Advertising Major

Introduction

This major is designed to provide students with an understanding of the business process underpinning advertising whilst also providing an insight and appreciation for the creative elements of advertising. This major is ideally suited towards students who are aspiring to work in the account management area of advertising. This major is also ideal for those who are seeking a flexible course with the ability to pursue a minor in another discipline.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
11016	v.5	Integrated Marketing Communications 202	3.0	25.0
311353	v.2	Communication in Business 100	4.0	25.0
				50.0
Year 2 Semester 1
12632	v.4	Advertising (Principles) 211	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 20 OPTIONS		50.0
				100.0
Year 2 Semester 2
12592	v.4	Brand Management 260	3.0	25.0
12989	v.4	Advertising (Media Planning) 250	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 1 OPTION		25.0
				100.0
Year 3 Semester 1
12634	v.3	Advertising (Strategic) 310	3.0	25.0
12990	v.4	Advertising (Cross Cultural) 300	3.0	25.0
4373	v.6	Advertising (Account Planning) 340	3.0	25.0
		SELECT 1 ELECTIVE		25.0
				100.0
Year 3 Semester 2
12034	v.5	Business Capstone 301	3.0	25.0
12633	v.4	Advertising (Campaign Development) 391	3.0	25.0
		SELECT 1 ELECTIVE		25.0
		SELECT 1 OPTION		25.0
				100.0
Optional Units (No Year Level Specified)			Hrs/Wk	Credit
10854	v.6	Public Relations (Techniques) 220	3.0	25.0
10855	v.7	Public Relations (Principles) 201	3.0	25.0
12593	v.5	Marketing - Professional Practice 300	3.0	25.0
12981	v.2	Internet Marketing 350	3.0	25.0
311607	v.1	Tourism and Leisure Marketing 241	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
9764	v.8	Consumer Behaviour 201	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0