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12633 (v.2) Advertising 391
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
AND
12632 (v.2) Advertising 211 or any previous version
This unit provides a practical appreciation of the advertising trade. Students plan, develop and execute an advertising campaign of their own in response to a comprehensive client brief and interaction with industry.
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