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12632 (v.2) Advertising 211
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 10850 (v.4) Marketing 100 or any previous version
This unit introduces students to the skills needed to successfully practice advertising within marketing environments. It deals with the relevant theory underpinning such topics as creativity, media (tactics and strategies), objectives and budgets, ethics and global advertising.
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