Area: | School of Marketing |
Credits: | 25.0 |
Contact Hours: | 3.0 |
Seminar: | 1 x 3 Hours Weekly |
Anti Requisite(s): | 4371 (v.5) Marketing 391
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Prerequisite(s): | 10850 (v.4) Marketing 100 or any previous version
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Syllabus: | A broad understanding of the non-technical aspects of the Internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through identifying web-based opportunities and threats that face existing firms. |
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Unit Outcomes: | Students will gain a broad understanding of the non technical aspects of the internet and World Wide Web. Explore and develop models of how the new media will impact and change marketing. The ability to identify opportunties and threats that face existing firms. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | No prescribed references. |
Unit Texts: | Hanson, W. (2000). Principles of Internet Marketing. USA, South-Western College Publishing. |
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Unit Assessment Breakdown: | End of Course Examination Written or Oral 25%. In Class Mid-Semester Test or Oral Examination 15%. Major Group Website Assignment 20%. Tutorial Presentation 20%. Group Website Presentation 10%. Tutorial Participation 10%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Not Categorised | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Metro College Malaysia | Semester 1 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 2A | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | | | 2004 | S'pore Inst Mtls Mgt | Trimester 2A | Y | | | | 2004 | UHK SPACE Admiralty Ctr | Trimester 3A | Y | | | | 2004 | UHK SPACE CIDP | Semester 1A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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