10850 (v.4) Marketing 100

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Syllabus:

Exposed to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as - consumer behaviour, marketing research, product planning, promotion planning, distribution planning, product and service pricing. It also assists in gaining an understanding of the role that external environments have upon firms.

Unit Outcomes:

On successful completion of this unit students will have - Understood the fundamental role that marketing plays in both business and society. Knowledge of the key marketing concepts employed. An understanding of the relevance what each of these concepts entail and demonstrated proficiency in applying these concepts to real world situations.

Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases.

Unit References:

Berkowitz, E.N., Kerin, R.A., Hartley, S.W. and Rudelius, W. (1997). Marketing. (fifth edition). Sydney, McGraw Hill. Miller, K.E., Layton, R.A., Etzel, M.J., Walker, B.J. and Stanton, W.J. (2000). Fundamentals of Marketing. (fourth edition). Sydney, McGraw Hill. Quester, P.G, McGuiggan, R.L., McCarthy, E.J. and Perreault, W.D. (2001). Basic Marketing. (third edition). Sydney, McGraw Hill.

Unit Texts:

Kotler, P., Stewart, A., Brown, L. and Armstrong, G. (2003). Principles of Marketing. (second edition). Sydney, Prentice Hall.

Unit Assessment Breakdown:

To pass this unit you must complete all of the following assessment tasks and obtain a final combined grade of 50% or more. Tutorial Participation (Individual) 15%, Oral Presentation (Group) 10%, Marketing Plan (Group) 25%, Final Examination (Individual)50%. This is by grade/mark assessment.

Field of Education:

80500 Sales and Marketing (Narrow Grouping)

HECS Band (if applicable):

Extent to which this unit or thesis utilises online information:

Not Categorised

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Area External	Central External
2004	Bentley Campus	Semester 1	Y		Y
2004	Bentley Campus	Semester 2	Y		Y
2004	Bentley Campus	Summer Period	Y
2004	Esperance Community College	Semester 2	Y
2004	Joondalup Campus	Semester 1	Y
2004	Joondalup Campus	Semester 2	Y
2004	HK Mgmt Assoc	Trimester 1A	Y
2004	HK Mgmt Assoc	Trimester 2A	Y
2004	Int Coll Bus Tech Sri Lanka	Trimester 3	Y
2004	Metro College Malaysia	Semester 1	Y
2004	Metro College Malaysia	Semester 2	Y
2004	Metro College Malaysia	Summer Period	Y
2004	Miri Sarawak Campus	Semester 1	Y
2004	Miri Sarawak Campus	Semester 2	Y
2004	Mktg Inst of S'pore	Trimester 1A	Y
2004	Mktg Inst of S'pore	Trimester 2A	Y

Area External	refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research.
Central External	refers to external course/units run through the Curtin Bentley-based Distance Education Area

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