10850 (v.4) Marketing 100

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Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0
Tutorial:	1 x 1.5 Hours Weekly
Seminar:	1 x 1.5 Hours Weekly
Syllabus:	Exposed to fundamental marketing concepts being used within a range of industries, and a clear insight into how these concepts are being applied by practioners in the real world. Introduction to the marketing discipline through topics such as - consumer behaviour, marketing research, product planning, promotion planning, distribution planning, product and service pricing. It also assists in gaining an understanding of the role that external environments have upon firms.
Unit Outcomes:	On successful completion of this unit students will have - Understood the fundamental role that marketing plays in both business and society. Knowledge of the key marketing concepts employed. An understanding of the relevance what each of these concepts entail and demonstrated proficiency in applying these concepts to real world situations.
Text and references listed above are for your information only and current as of September 30, 2003. Please check with the unit coordinator for up-to-date information.
Unit References:	Berkowitz, E.N., Kerin, R.A., Hartley, S.W. and Rudelius, W. (1997). Marketing. (fifth edition). Sydney, McGraw Hill. Miller, K.E., Layton, R.A., Etzel, M.J., Walker, B.J. and Stanton, W.J. (2000). Fundamentals of Marketing. (fourth edition). Sydney, McGraw Hill. Quester, P.G, McGuiggan, R.L., McCarthy, E.J. and Perreault, W.D. (2001). Basic Marketing. (third edition). Sydney, McGraw Hill.
Unit Texts:	Kotler, P., Stewart, A., Brown, L. and Armstrong, G. (2003). Principles of Marketing. (second edition). Sydney, Prentice Hall.
Unit Assessment Breakdown:	To pass this unit you must complete all of the following assessment tasks and obtain a final combined grade of 50% or more. Tutorial Participation (Individual) 15%, Oral Presentation (Group) 10%, Marketing Plan (Group) 25%, Final Examination (Individual)50%. This is by grade/mark assessment.
Year Location Period Internal Area External Central External 2004 Bentley Campus Semester 1 Y   Y 2004 Bentley Campus Semester 2 Y   Y 2004 Bentley Campus Summer Period Y     2004 Esperance Community College Semester 2 Y     2004 Joondalup Campus Semester 1 Y     2004 Joondalup Campus Semester 2 Y     2004 HK Mgmt Assoc Trimester 1A Y     2004 HK Mgmt Assoc Trimester 2A Y     2004 Int Coll Bus Tech Sri Lanka Trimester 3 Y     2004 Metro College Malaysia Semester 1 Y     2004 Metro College Malaysia Semester 2 Y     2004 Metro College Malaysia Summer Period Y     2004 Miri Sarawak Campus Semester 1 Y     2004 Miri Sarawak Campus Semester 2 Y     2004 Mktg Inst of S'pore Trimester 1A Y     2004 Mktg Inst of S'pore Trimester 2A Y