144411 v.2 Graduate Certificate in Wine Business Management

GradCertWineBusMgnt(Curtin)

Introduction
This course develops awareness in dealing with middle management issues, marketing and the strategic planning of a wine business for domestic wine consumption and exportation. It is aimed at people employed in the wine industry requiring extended knowledge in the wine marketing and management functions of the wine producer.

Course Entry Requirements/Prerequisites
A bachelors degree or an equivalent qualification from a recognised institution. Applicants employed for a minimum of three years by a wine producer in a management function may apply on the basis of prior learning.

Specific Requirements
There is a mandatory residential component for all students. Students undertaking electives in sensory evaluation, viticulture or grape and wine technology are required to attend residential workshops in Perth, Western Australia.

Duration and Availability
This fee paying course is one semester full-time or equivalent part-time study. This course is only available by external study mode, with the requirement to attend a residential school of approximately five days duration in Western Australia.

Professional Recognition
In association with industry experience and responsibilities, graduates are eligible for full membership of the Australian Society of Viticulture and Oenology, Australian Institute of Management and Australian Marketing Institute.

Career Opportunities
Graduates of the course are equipped for employment in challenging positions in the growing wine science, viticulture, wine marketing and wine business industry.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Special Note
During 2003 all Postgraduate Wine Business Management Courses have been reviewed. Prospective and current students should consult with Muresk Institute regarding course availability and progression.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

13475 v.2 Historical Influences on Wine Business 501 5.0 25.0

13477 v.2 Wine Marketing Principles and Practice 505 5.0 25.0

SELECT 2 OPTIONS 50.0

100.0

Optional Units to Select From in Year 1 Semester 1 Hrs/Wk Credits

13476 v.2 Wine Business Human Resource Management 503 5.0 25.0

13478 v.2 Economics of International Wine Trade 510 5.0 25.0

13479 v.2 Wine Marketing Intelligence Systems 512 5.0 25.0

13480 v.2 Management Accounting for Wine Business 514 5.0 25.0

Availability

Year Location Period Internal External
2004 Bentley Campus Semester 1 Y Y
2004 Bentley Campus Semester 2 Y Y

The information displayed above refers to study periods and locations that students are eligible to be offe red and admitted to this course for the first time only.