Area: | Muresk Institute |
Credits: | 25.0 |
Contact Hours: | 5.0 |
Individual Study: | 1 x 5 Hours Weekly |
Syllabus: | Consumer and re-sellers as key components of the marketing plan. The link between effective management and information access. Availability, cost and benefit of 'buying in' research findings. Use of industry studies and those of independent market research organisations. Briefing a market research company on data requirements. Perception of wine in terms of each sector's knowledge and experience - the wine writer for a brand or wine type, the wine maker and marketing staff. |
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Unit Outcomes: | On completion of this unit students will have - Described the importance of the environment in which marketing decisions are made. Demonstrated how markets can be segmented and products positioned in the market. Explained the link between effective management and information access. Described the role of independent market research information. Demonstrated written and oral communication skills through written assignments and an ability to locate, evaluate, manage and use information. Demonstrated through written examination a basic knowledge of the marketing principles within an agribusiness context. |
Texts and references listed below are for your information only and current as of September 30, 2003. Some units taught offshore are modified at selected locations. Please check with the unit coordinator for up-to-date information and approved offshore variations to unit information before finalising study and textbook purchases. |
Unit References: | Australian Agribusiness Review, Australian and New Zealand Wine Industry Journal, Journal of International Food and Agribusiness Marketing, Journal of Marketing Research, Marketing Science. |
Unit Texts: | McColl - Kennedy J.R and Keil G.F., (2000), Marketing: A Strategic Approach, Nelson Thompson Learning. Kotler P, Chandler P.C, Brown L and Adam L., (1994), Marketing: Australia and New Zealand, 3rd ed, Sydney, Prentice Hall. |
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Unit Assessment Breakdown: | Case studies 50%, Final examination 50%. This is by grade/mark assessment. |
Field of Education: | 80500 Sales and Marketing (Narrow Grouping) | HECS Band (if applicable): | 2 |
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Extent to which this unit or thesis utilises online information: | Informational | Result Type: | Grade/Mark |
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Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | | Y | | | 2004 | Bentley Campus | Semester 2 | | Y | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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