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5765 (v.6) Marketing 568 - Selected Topics II
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly
A large proportion of marketing takes place between one business and another. A study of the peculiar features and challenges of inter organizational marketing, its contribution to national economic well being and growth and its potential for innovation,entrepreneurship and development.
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