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5764 (v.6) Export Marketing 566
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 3 Hours Weekly Prerequisite(s): 5282 (v.6) Marketing Management 555 or any previous version
Export - managerial level making the decision to export. Organisation for export marketing. Appraising the cultural environment of a potential market. Planning. Research methods. Evaluation of product from user's viewpoint. Choosing markets. Export contracts. Promotion. Pricing in industrial markets. Elements of export strategy. Entry strategies. Export subsidies.
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