Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

4824 (v.4) Marketing 494



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
Other Requisite(s):Admission: into Commerce Honours Program
The unit focuses on integration of marketing research and analysis with decision making. It consists of five parts - introduction to analytical decision making using PC spreadsheet models, measurement of market response to marketing instruments, analytical techniques for identifying consumer needs, perceptual mapping and strategic product positioning, market simulation analysis and other forecasting techniques, implementing of analytical market decision making.

 
Click here for a printable version of this page

 

 

Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J