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3526 (v.11) Marketing Policy 314
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 2965 (v.8) Introduction to Government 204 or any previous version
OR
8983 (v.9) International Policy 201 or any previous version
Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing.
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