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304047 (v.2) Food and Agribusiness Marketing 501
Area: Muresk Institute Contact Hours: 5.0 Credits: 25.0 Lecture: 1 x 1 Hours Weekly Tutorial: 2 x 2 Hours Weekly
Introduction to marketing. The marketing environment. Consumer behaviour. Business to business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Supply chain management. Promotion. Personal selling. Competitive marketing strategies.
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