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13466 (v.2) International Marketing Issues 568


 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Lecture:1 x 3 Hours Weekly
Current issues in global marketing, emphasis on the social aspects of behaviour and how they affect the global marketing process. Global consumer behaviour, marketing segmentation and advertising. Principles discussed apply equally to large and small firms, marketing consumer and industrial products and services, and operating in any geographic region.

 
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