Curtin University of Technology

 
 
 Home
 
 Courses
Business
Engineering & Science
Health Sciences
Humanities
Resources & Environment
Vice Chancellory
Curtin Sarawak
 
 Unit List
 

12981 (v.2) Internet Marketing 350



 

Area:School of Marketing
Contact Hours:3.0
Credits:25.0
Seminar:1 x 3 Hours Weekly
Anti Requisite(s):4371 (v.5) Marketing 391
Prerequisite(s):9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
A broad understanding of the non technical aspects of the internet and the World Wide Web. Exploration and development of models of how the new media will impact and change marketing through, identifying web based opportunities and threats that face existing firms.

 
Click here for a printable version of this page

 

 

Curtin University of Technology

To report errors on this website please e-mail:online@curtin.edu.au
Copyright and Disclaimer
Current as of: February 20, 2003     5:01:33
CRICOS provider code 00301J