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12533 (v.2) Public Relations (Financial) 530
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Seminar: 1 x 3 Hours Weekly Prerequisite(s): 12477 (v.3) Public Relations (Principles) 500 or any previous version
Introduction to the skills and concepts needed to practice public relations successfully in the financial arena, including the application of professional public relations management to mergers, acquisitions, floats and privatisations, and understanding the role of public relations in the economies of the Asia-Pacific region. Corporate affairs is at the centre of many financial cases in this unit.
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