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11155 (v.2) Marketing Research 401
Area: Muresk Institute Contact Hours: 4.0 Credits: 25.0 Lecture: 1 x 4 Hours Weekly Prerequisite(s): 303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research.
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