Online Courses Handbook 2003

10832 (v.3) Innovation and Product Development 421

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: Requisite upon acceptance into Commerce Honours Program
Product innovation strategy, introduction to product innovation, the managerial perspective on a pro-active innovation process. New product opportunity identification, market targeting and idea identification and screening. Design and testing new products, product design and positioning, design for quality, forecasting sales potential, financial analysis, product testing, and marketing test. New product introduction, launching and commercialisation of new products.

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